Brandt's Kitchen
A dynamic brand that blends Mexican and Korean flavors, emphasizing the need for a bold, stylish brick-and-mortar presence that captures the vibrant fusion of cultures and delivers it with market-ready ferocity.
Branding, Print, Digital
Services
Brandt's Kitchen
Client
2-23
Year
This campaign was created to target young professionals and urban dwellers by tapping into the stark contrast between the hustle and bustle of city life and the serene, colorful landscapes of Curaçao.
The creative decision to focus on this contrast stems from a deep understanding of the target market's need for an escape from their fast-paced, often stressful urban environment.
Showcasing Curaçao’s lively colors and the tranquil environment against drab, dull and displeasing city locations and experiences evoke a desire for a rejuvenating getaway that feels worlds apart from their daily grind. This approach proved effective as it promised a refreshing change and a break from the ordinary, making Curaçao not just a travel destination but a vibrant sanctuary from the urban chaos.
