Travel Curaçao
This campaign for Curaçao uses vibrant, eye-catching visuals that juxtapose the greys and monotones of New York City, transporting onlookers to a world of color and serenity.
Ad Campaign, Web
Services
Curaçao
Client
2017
Year
This campaign was created to target young professionals and urban dwellers by tapping into the stark contrast between the hustle and bustle of city life and the serene, colorful landscapes of Curaçao.
The creative decision to focus on this contrast stems from a deep understanding of the target market's need for an escape from their fast-paced, often stressful urban environment.
Showcasing Curaçao’s lively colors and the tranquil environment against drab, dull and displeasing city locations and experiences evoke a desire for a rejuvenating getaway that feels worlds apart from their daily grind. This approach proved effective as it promised a refreshing change and a break from the ordinary, making Curaçao not just a travel destination but a vibrant sanctuary from the urban chaos.
All Projects
This concept for the campaign creates a moment of stark contrast from the daily grind city-dwellers expect, enticing them with a glimpse of island life that sparks a longing for a Curaçao vacation.
Beach in a box
