Gainsight AI
Looking to drum up excitement for its new AI feature release, Gainsight looked to flood the market with a print campaign showcasing it's groundbreaking capabilities.
Creative Direction,
Campaign, Print, Digital
Services
Gainsight
Client
2024
Year
The design for this campaign was deeply influenced by the everyday user, highlighting how Gainsight AI's new features are crafted with real-life applications in mind, not merely as technological showcases.
With the tagline "Made for Real People," the campaign emphasizes that Gainsight AI is designed to streamline operations, thereby allowing professionals to focus more on life outside the office.
This approach underscores the technology's practical benefits, emphasizing ease and efficiency to enhance both work and personal time.
Gainsight strategically planned for the campaign's advertisements to dominate the airport, ensuring that attendees of their conference are immersed in the message from the moment they land until their departure, creating a lasting impression throughout their stay.
