Gainsight Rebrand

As Gainsight's Creative Director, I lead the team through an intensive rebrand purposefully designed to shake up the company's tired industry reputation.

Creative Direction,
Cross-Functional Lead

Services

Gainsight

Client

2024

Year

Gainsight's new brand identity was developed to be deeply rooted in human-centric values, tailored to breathe life and authenticity into every customer interaction. At the heart of the brand philosophy lies three foundational pillars: People-Centric Design, Authentic Communication, and User Experience Excellence. These principles guided the creation of the brand and subsequent designs that are not only visually appealing but also emotionally resonant, ensuring that every piece of content—from websites to marketing collateral—feels personal and engaging.

The overarching theme of putting people first, communicating with purpose, and delivering exceptional experiences is meticulously interwoven throughout the brand’s visual and verbal identity. This strategic approach ensures that the brand stands out, not just through a visual upgrade, but as a holistic evolution that seamlessly integrates into and enhances every aspect of the brand's narrative, making every interaction memorable.

In reimagining the brand, I aimed to preserve the core principles of the legacy brand—trust, authenticity, a little bit of fun, and excellence. Every design decision, from typography to imagery, was made with the intent to enhance these values.This ensures that the brand not only retains its loyal customer base but also attracts new audiences by resonating with their desires for authentic and meaningful interactions.